| |
Canadian Company Spotlight
|
iSign Media Corp. Website:
Click Here |
Information As Of
January 4, 2010 |
| Exchange:
TSX-Venture |
Market Cap:
$9.3 Million |
| Outstanding Shares:
30.6
Million |
52 Low / High:
$0.24
/ $0.47 |
|
Price
January 4,
2010:
$0.305 |
ISD Stock Quote and News:
Click Here |
"With
more than 3 billion mobile handsets globally, expectations for
the growth of the burgeoning mobile advertising market is
high, as mobile advertising is projected to reap billions in
revenue in the coming years. Although analysts forecasts about
the size of the market vary – articles cite Gartner Technology
Business Research suggesting that the global market in 2011
will be worth over $12 billion, and ABI Research $19 billion –
consensus points to aggressive market growth for mobile
advertising adspend."
Overview
iSign Media Solutions Inc. is a leading
developer of in-store interactive proximity advertising
solutions that deliver rich media, permission based messages,
free of charge to cell phones using Bluetooth connectivity.
The Corporation's patent-pending advertising platform combines
the precision of direct marketing and the tracking potential
of the Web to deliver more cost effective and ROI-driven
advertising than is possible via print, radio and television.
iSign is based in Markham, Ontario with R&D and customer
support operations in Vancouver, BC.
Investment
Highlights
-
Explosive Revenue Growth. During the 2008 fiscal
year, iSign installed 164 IMS units, generating total annual
revenue of $229,766. iSign’s sales forecast for fiscal 2010
calls for the programming and activation of 4,113 IMS units,
for which he company will charge $1,200 per unit, equal to
$4,935,600 in revenues, a 20 fold increase over year one
revenue.
-
Significant Purchase Order. iSign received a
purchase order from Best Denki for 1,000 units for their
Japan stores, drawn down from a Letter of Intent for 10,000
units and from their advertising agency in Malaysia for 100
units.
-
Announcement Of Pilot Project. On October 20,
2009, Corbal Capital Corp. announced that it reached an
agreement with HearAtLast Holdings Inc., to carry out a
pilot project in three or four of HearAtLast's 28 hearing
health care clinics co-located in select Wal-Mart stores
throughout Canada. Commencement of this project is expected
to start in November of 2009.
-
Diverse Base Of Advertisers. iSign is working
with a broad base of businesses in North America that
includes the Flight Centre and Subway restaurants.
-
Significant Cost Reduction Over Traditional Advertising
Mediums. Interactive marketing is relatively new
to North America. As such, management believes that adoption
of the iSign’s patent pending technology has significant
upside in the North American market because the Company’s
advertising solutions are 100 times less expensive than
traditional forms of marketing.
-
Huge
Market Potential. Although analysts forecasts
about the size of the market vary – articles cite Gartner
Technology Business Research suggesting that the global
market in 2011 will be worth over $12 billion, and ABI
Research $19 billion – consensus points to aggressive market
growth for mobile advertising adspend.
-
Exceptional Advertising Response Rates. The iSign
Interactive Media System is currently achieving a 30%
response rate in some locations. One antenna can communicate
with 200+ devices at one time, interacting with 1.4 million
people per year at the equivalent cost of a traditional,
full colour advertisement in a major newspaper that appears
for only one day.
-
No
End Cost To Consumer. Delivery of content is 100%
free to the end user. iSign’s Bluetooth® messages bypass the
cell device carrier and instead originate from a nearby IMS
unit, so there is no cost to receive the message. Unlike SMS
or online messaging, all interactive and downloaded messages
received by consumers via iSign’s Bluetooth technology are
free.
-
Fortune 500 Partnerships. iSign became an
official IBM Partner as a Software Solutions Provider for
the POS kiosk division, giving the company access to
thousands of IBM kiosk customers worldwide, enhancing IBM’s
“Anyplace Kiosks” globally. iSign has also partnered with
AOpen, IMAX, the Canadian Restaurant and Foodservices
Association, Great Lakes Distributing, Stampede Global, Scan
Source Inc., Canister Creative and Black Box Network
Services.
Profile
Interactive marketing is catching on,
poised to ring-in billions of dollars in annual revenue.
Positioned at the apex of this lucrative market opportunity is
newly trading iSign Media Corp (TSX-Venture:ISD), a firm that
specializes in interactive proximity advertising solutions
that deliver rich media, permission based messages, free of
charge to cell phones via Bluetooth technology. Testament to
iSign’s best-of-breed technology, mega Asian electronics
retailers Best Denki of Japan and Gome Electrical Appliances
Holdings Limited of China utilize iSign’s IMS technology and
ad solutions in their retail premises.
iSign Media offers cost effective, innovative, cutting edge
advertising solutions that reap immediate and tangible results
for consumers and clients alike. With patents pending, an
impressive tally of client testimonials, and key business
alliances with IBM, among others, business development at
iSign continues to build at a rapid pace. Importantly,
management believes that iSign’s
revenues have the potential to grow exponentially in the
coming years. Debt free and revenue generating, iSign media is an
exceptional growth situation because the company’s proximity
advertising solutions are now gaining significant traction in
China and Japan, and are beginning to make inroads into the
North America market place.
April 30, 2009, marked the end of iSign
media’s 2008 fiscal year and its first full year in operation
strictly as a mobile advertising company. Due
to the advanced acceptance of mobile
advertising in Asia, in comparison to Europe and North
America, iSign chose to focus their business development in
the Asian marketplace, establishing significant sales
contracts with industry leading retailers Best Denki and Gome
Electrical Appliances Holdings Limited. iSign received a
purchase order from Best Denki for 1,000 units for their Japan
stores, drawn down from a Letter of Intent for 10,000 units
and from their advertising agency in Malaysia for 100 units.
On Oct 07, 2009, through its parent corporation Corbal
Capital, iSign announced the successful installation of a 20
unit pilot at GOME Electrical Appliances Holdings Ltd.'s
flagship store in Chang Ling, Shanghai. GOME and iSign are now
in discussion for an expansion of the program into additional
stores.
On October 20, 2009, Corbal Capital Corp. announced that it
reached an agreement with HearAtLast Holdings Inc., to carry
out a pilot project in three or four of HearAtLast's 28
hearing health care clinics co-located in select Wal-Mart
stores throughout Canada. Commencement of this project is
expected to start in November of 2009.
In North America, iSign has added Capital Networks Ltd. as a
Canadian distributer/reseller, and new experience to the
company’s business development team with the addition of Lou
Gallucci and Brent McIvor. At present, iSign is working with a
broad base of businesses in North America that includes the
Flight Centre and Subway restaurants. Interactive marketing is
relatively new to North America. As such, management believes
that adoption of the iSign’s patent pending technology has
significant upside in the North American market because the
Company’s advertising solutions are 100
times less expensive than traditional forms of
marketing (source: iSign Media Corp).
During the 2008 fiscal year, iSign installed 164 IMS units,
generating total annual revenue of $229,766. iSign’s sales
forecast for fiscal 2010 calls for the programming and
activation of 4,113 IMS units, for which he company will
charge $1,200 per unit, equal to $4,935,600 in revenues, a 20
fold increase over year one revenue. Licensing revenue,
charged at no more that $500 per unit per month, is expected
to add additional revenues of $7,064,000. In fiscal 2010,
iSign forecasts pre-tax net income of approximately
$4,000,000. In the fiscal year ending April 30, 2011, total
revenue is forecast to be approximately $24,678,000, based on
licensing revenues of $500 per month per unit. For fiscal
2011, pre-tax net income is forecast at approximately
$7,000,000. To achieve fiscal targets through 2011, iSign
plans to: (1) increase sales through additional unit orders to
existing clients and by acquiring additional, new clients (2)
increase sales and marketing in the North America.
MyScreen Mobile, Inc., a company that operates an interactive
marketing business, can be analysed for comparative purposes.
On PinkSheets.com,
MyScreen reported that at Dec 15,
2008, there were 131,695,697 shares outstanding. MyScreen is
currently trading at approximately USD $1.00
with a market capitalization in excess of USD $130
million. Despite a murky revenue picture, MyScreen Mobile has
witnessed a remarkable ascendance in its share price.
By comparison, iSign Media (Corbal Capital) has a modest 31
million shares outstanding on a fully diluted basis.
As of December 9th and trading at CAD $0.37,
iSign has a market capitalization of approximately CAD $11
million. Beyond the usual trade payables, the company is debt
free.
(Technicals as of Dec
9, 09) Technically speaking,
this Company is also looking really good; let us explain.
Volume has been increasing for the last two weeks or so, and
this is buying volume, as the Company is up over 30% in that
time frame. Almost all the other technical indicators that we
examined are all pointing in the same direction, and that is
to further price appreciation. The MACD has been on a down
trend for practically the whole month of November, but a
bullish cross-over occurred last week signalling a potential
bull run, while the RSI has past its neutral point and looks
like it has significant room to rise. The +DI has just crossed
the -DI on the ADX reading, signalling that the bulls are in
charge for the time being. The ADX has been on a down trend
since the end of October, so this recent trend reversal could
be the start of a prolonged up-trend. Lastly, when comparing
the 50 period EMA to a 10 period EMA, we can see that the 50
period EMA has also just recently crossed the 10 period EMA
signalling the start of an up-trend. The last time the EMA's
crossed in the same way, the stock was trading at $0.27 and
rose to just under $0.50 cents within 3 weeks. While we are
not saying that this pattern will repeat itself, it certainly
is food for thought.
Looking at support and
resistance levels, there seems to be significant support at
around the $0.34 level, so a good stop loss would be suggested
just below that level. That being said, since it has broken
out of its recent trading range, there isn't much resistance
to contend with until perhaps the mid $0.40's. All in all, the
technicals on this stock look quite compelling. But like we
always mention at this time of our report, this is merely our
interpretation of ISD's chart and we recommend that investors
due their own due diligence on this and any Company mentioned
on AllPennyStocks.com as well as consult with a financial
advisor before making any investment decisions.
The new frontier of advertising, iSign
Media’s interactive proximity advertising solutions offer
innovative, cutting edge advertising solutions that reap
immediate results for consumers and clients alike. iSign’s
advertising solutions translate into bigger bang for the buck
for advertisers because they cost less and are far more
effective, delivering better results than traditional
advertising mediums like print, radio and television. iSign’s
revenue will continue to increase, as the Company increases
the number of IMS units deployed in the Asian market, where
its advertising solutions are a market leader. In addition,
revenue prospects are bright in North America where iSign’s
advertising solutions continue to gain greater exposure with
the advancement of cell phone technologies.
Market
Potential
With more than 3 billion mobile handsets globally,
expectations for the growth of the burgeoning mobile
advertising market is high, as mobile advertising is projected
to reap billions in revenue in the coming years. Although
analysts forecasts about the size of the market vary –
articles cite Gartner Technology Business Research suggesting
that the global market in 2011 will be worth over $12 billion,
and ABI Research $19 billion – consensus points to aggressive
market growth for mobile advertising adspend. Despite the
difference of opinions among analysts, the underlying message
is that this new advertising market has vast revenue
potential.
The digitization of content and ease of access to the Internet
has changed the way consumers digest information and
entertainment. Now, more than ever, marketers are looking for
alternative ways to reach customers because traditional
channels for advertising, like TV, radio and print, have
become less effective. This is especially true of the highly
coveted "youth" demographic - the 18 to 34 year olds with high
disposable income, high brand awareness, and short attention
spans.
Marketers are salivating over the potential of mobile
marketing because it is an exceptionally cost effective
marketing solution that is less expensive than traditional
forms of marketing. Interactive marketing is more effective at
capturing consumer data, interest and response, in real-time,
because it combines the precision of direct marketing and the
tracking potential of the Internet. The fact that mobiles are
typically far more personal than home computers means brands
can build up detailed profiles of user responses and plan
accurate follow-up campaigns.
iSign Media’s technology and solutions were created to be the
standard for measuring and making advertising accountable and
quantifiable by instantly yielding data from consumer
responses to each and every advertisement.
The iSign Interactive Media System is currently achieving a
30% response rate in some locations. One antenna can
communicate with 200+ devices at one time, interacting with
1.4 million people per year at the equivalent cost of a
traditional, full colour advertisement in a major newspaper
that appears for only one day.
As a global leader in interactive marketing via Bluetooth®
technology, iSign is proof of concept that interactive
marketing works on a global scale as a cost effective,
accountable, marketing solution that significantly less
expensive than traditional forms of marketing, and is
simultaneously effective at capturing consumer data, interest
and response in real-time.
iSign’s interactive media solutions consist of proprietary,
feature-rich, flexible and scalable hardware and software.
iSgn`s Interactive Media System, the IMS 2.0, features the
next generation in Bluetooth® proximity marketing dual porting
for Linux or Windows, multi-lingual capabilities and a 128-bit
“bank standard” encryption software for added security. A
pioneer in interactive Bluetooth® marketing, in 2007 iSign
applied for patents in key markets and was published in April
2008.
When a consumer comes within range of an iSign IMS unit, the
unit recognizes the cell users handset and then sends
information to that unit via Bluetooth®. Once the user enables
their mobile device, they receive a message to opt-in to
receive mobile content. Content is downloaded to their mobile
device. Cell users are notified of the advertisers offer,
their cell phone receiving an advertisement that is a clear
call to action. The content appears in a text message inbox,
videos folder, pictures folder or document folders.
The customer is enticed by the call-to-action and
carries out the desired action
Businesses can use proximity marketing by simultaneously
targeting patrons already inside their environments and
pedestrians within relative proximity with Bluetooth® enabled
devices. iSign’s Interactive Media Solution unit can be
operated independently or in conjunction with other remote
access points to form a Bluetooth® wireless marketing network
operated from a central location through a Web-based
interface.
Does it cost the consumer anything?
Delivery of content is 100% free to the end user. iSign’s
Bluetooth® messages bypass the cell device carrier and instead
originate from a nearby IMS unit, so there is no cost to
receive the message. Unlike SMS or online messaging, all
interactive and downloaded messages received by consumers via
iSign’s Bluetooth technology are free.
What type of permission base does iSign need?
All content is delivered on a consumer permitted basis. Unlike
SMS and email, it is not technically possible to send content
over Bluetooth® without first receiving permission from the
end user, via a standard opt-in request message built into the
Bluetooth® protocol. The system will not send repeated
messages to a user who has declined at a particular location
for a particular ad.
Advertisers are seeking confirmation that their campaigns are
effective. Unfortunately, most analysis of traditional
advertising methods is largely based on guesswork. We believe
our customers require proven, measurable, verifiable real-time
reporting on campaign effectiveness.
As iSign broadcasts your interactive advertising to cell
phones within your signage or location range, consumer’s
responses and participation are recorded with iSign’s data
Logging System for real-time feed back to the advertiser,
ensuring maximum effectiveness of each advertising campaign.
You will also be able to measure how many people accessed the
content at a later time or followed-up on an offer by SMS
clicking or click-to-web link.
The power of viral marketing – share interactive mobile
message with friends
Once an interactive advertisement has been downloaded to the
mobile phone, all content can be forwarded to other users.
This form of viral marketing beyond the initial delivery
locations gives advertising brands additional mind share.
A download can be received by every phone that opts-in
Every consumer who opts-in can receive a download. Mobile
devices each have unique capabilities, and some enable
"richer" user experiences than others provided that they are
Bluetooth® enabled. The iSign system detects the make and
model of the consumer's mobile phone, and downloads the best
interactive advertising for that specific device. Not all
phones are Bluetooth® capable but that percentage is quickly
disappearing and in the near future all phones will be
Bluetooth® enabled.
The type of mobile content that is typically delivered
A wide range of content referred to as “Dynamic Digital
Merchandising” can be delivered including music, videos,
movies, games, ringtones, coupons, wallpapers - all of which
may be used as multimedia ads with a compelling offer to the
consumer. In addition, a complete mobile channel with content
links and additional information can be bundled as a “Dynamic
Digital Merchandising” experience on a mobile cell phone.
Clients can also deliver a mobile channel, which could be a
collections of content links and information bundled into a
single package.
iSign IMS unit range and encryption
The iSign signal is able to reach as far as 100 meters (~300
feet). iSign can increase or decrease signal strength to
accurately adjust the range depending on the client’s needs
for that location. iSign has incorporated a 128-bit “bank
standard” encryption software into its solution, making user
downloads secure.
Tracking and Privacy
Detailed usage reports are made available to iSign clients,
itemizing the number of devices enabled with Bluetooth®
wireless technology detected in the area of the Wireless
Servers and details message acceptance, timed outs, as well as
days, times or transmission.
iSign is permission-based only and does not send junk mail.
iSign. The units make contact only if mobile users activate
their handset’s Bluetooth® and sends content if the user then
chooses to be a recipient. iSign’s does not collect any
personal information from mobile users and all activities are
permission-based and are compliant with Canada’s legislated
Personal Information Protection and Electronic Documents Act
(PIPEDA).
iSign Partners/Affiliations
iSign became an official IBM Partner as a Software Solutions
Provider for the POS kiosk division, giving the company access
to thousands of IBM kiosk customers worldwide, enhancing IBM’s
“Anyplace Kiosks” globally. In addition, As an IBM software
solutions partner, all of iSign’s applications can be
supported and consolidated to a central reporting center,
offering detailed customer response analysis in real time, as
well as comprehensive support from customized back-end network
solutions, as required, depending on client needs. iSign has
also partnered with AOpen, IMAX, the Canadian Restaurant and
Foodservices Association, Great Lakes Distributing, Stampede
Global, Scan Source Inc., Canister Creative and Black Box
Network Services. The Company
recently completed a partnership with NewsAd Advertising Ltd.
to promote and resell iSign’s technology and solutions in
Asia. iSign is a current member of the International
Interactive Marketing Association. Bluetooth® recently
included iSign in their Special Interest Group. In North
America, iSign has added Capital Networks Ltd. as a Canadian
distributer/reseller.
Recent News and
Press Releases
iSign Media Solutions Inc. provides update to its previously
announced non-brokered private placement of $1,500,000 to
advance its Business Intelligence Proximity Marketing
Technology
CNW Group (Fri, Dec 11)
iSIGN Media Solutions Inc. becomes AOpen technology partner
CNW Group (Thu, Dec 10)
iSign Media Solutions Inc. announces a non-brokered private
placement of $1,500,000 to advance its Business Intelligence
Proximity Marketing Technology
CNW Group (Wed, Dec 2)
iSIGN Media Solutions Inc. announces that it will be featured
on CEO Clips airing on The Biography Channel and on BNN
CNW Group (Mon, Nov 30)
Corbal Capital Corp. changes name to iSIGN Media Solutions
Inc.
CNW Group (Fri, Nov 27)
iSIGN Media, wholly-owned subsidiary of Corbal Capital,
announces warrant issue as partial sponsorship payment to 2010
Winter Games gold medal hopeful, Ashleigh McIvor
CNW Group (Tue, Nov 17)
iSIGN Media, wholly-owned subsidiary of Corbal Capital,
sponsors 2010 Winter Games gold medal hopeful, Ashleigh McIvor
CNW Group (Thu, Nov 12)
iSign Media Corp, wholly owned subsidiary of Corbal Capital
Corp., announces the extension of its parnership agreement
with IBM
CNW Group (Mon, Nov 9)
iSign Media Corp, wholly owned subsidiary of Corbal Capital
Corp., announces grant from Singapore government agency
CNW Group (Tue, Oct 27)
iSign Media Corp, wholly owned subsidiary of Corbal Capital
Corp., announces the closing of an agreement with HearAtLast
CNW Group (Tue, Oct 20)
Corbal, parent of iSign Media Corp, announces the appointment
of a new Chief Financial Officer
CNW Group (Tue, Oct 13)
Corbal, parent of iSign Media Corp, announces grant of options
to directors
CNW Group (Tue, Oct 13)
Management Team
Although iSign Media is a relatively new
public company, its management team has significant industry
experience. iSign’s management team is guided by the following
individuals:
Alex Romanov, President,Chief Executive Officer, Director
Alex Romanov is an accomplished business executive with a
history of identifying opportunities and turning them into
high growth and profitable enterprises. Alex has diverse
experience in a variety of industries such as consumer
electronics, communication, digital imaging, video gaming, and
e-commerce. Alex was the CEO and President of Alpine
Electronics in Canada for 15 years, building the company to
over $50,000,000 in revenue with over 50% of the Canadian
market share by 1995. After Alpine, Alex became CEO and major
shareholder of Royal Oak Marketing and was responsible for
over 100 employees and $120,000,000 in revenue. Royal Oak
Marketing was sold for $29,000,000 to an American concern.
Alex then co-founded Spherex Inc., which developed and
marketed an Xbox gaming audio system. Spherex was then sold to
another US concern in 2005. Alex has been involved in iSign
for 2 years now and has successfully restructured the company,
positioning it for rapid growth worldwide.
Simon Meredith, B.Sc., A.C.A., Chief Financial Officer,
Director
Simon Meredith has over 25 years of successful strategic
financial experience with several companies in various
industries. He specializes in mergers/acquisitions, banking
solutions, and the creation of sound financial infrastructure
to support emerging businesses. Mr. Meredith holds a Bachelor
of Science degree from the University of Manchester, England
and is a member of the Institute of Chartered Accountants in
England and Wales.
Anthony DeCristofaro, Chief Executive Officer iseemedia,
Director
Anthony is a 25-year veteran in the computer industry. Prior
to establishing iseemedia, he was President and Chief
Executive Officer of MGI Software, which he co-founded in
December 1995. Prior to MGI Software, Anthony was a founding
board member of Delrina Corp., which was subsequently
purchased by Symantec. From 1991 to 1995, Anthony was Vice
President and General Manager of AST Canada, a computer
hardware company. From 1987 to 1991, Anthony worked as General
Manager at NEC Canada, a computer hardware company. Anthony
holds an Advanced Business Administration degree from York
University.
Mike Minor, President of HM2u Group,
Director
Previously, Mike was the Director of IBM’s Worldwide Software
Solutions, Global Group and oversaw the Worldwide Industry
Frameworks Business Value Assessment Team at IBM Software
Group. Mike has held a variety of senior positions at IBM
since 1999. Prior to 1999 Mike held the position of General
Manager and was also on the Board of Directors for Hanbo Group
in Seoul Korea. Mike is also presently on the Board of
Directors and Secretary of Photo Violation Technologies
Corporation of Vancouver, B.C.
Contacts
Toronto
675 Cochrane Drive, 6th floor, East Tower,
Markham, ON L3R 0B8
main: 905.530.2085
Vancouver
World Trade Centre #404-999 Canada Place,
Vancouver, BC V6C 3E2
main: 604.641.1309
SEDAR Filings
ISD filings with SEDAR can be found
here. All
Fillings are current and the Company is fully reporting.
FORWARD
LOOKING STATEMENTS
This report includes
forward-looking statements that reflect iSign Media Corp. current expectations about its future results,
performance, prospects and opportunities. iSign Media Corp. has tried to identify these forward-looking statements
by using words and phrases such as "may," "will," "expects,"
"anticipates," "believes," "intends," "estimates," "plan,"
"should," "typical," "preliminary," "we are confident" or
similar expressions. These forward-looking statements are
based on information currently available and are subject to a
number of risks, uncertainties and other factors that could
cause iSign Media Corp.'s actual results,
performance, prospects or opportunities to differ materially
from those expressed in, or implied by, these forward-looking
statements. These risks, uncertainties and other factors
include, without limitation, the Company's growth expectations
and ongoing funding requirements, and specifically, the
Company's growth prospects with scalable customers, and those
outlined above. Other risks include the Company's limited
operating history, the Company's history of operating losses,
consumers' acceptance, the Company's use of licensed
technologies, risk of increased competition, the potential
need for additional financing, the terms and conditions of any
financing that is consummated, the limited trading market for
the Company's securities, the possible volatility of the
Company's stock price, the concentration of ownership, and the
potential fluctuation in the Company's operating results.
Disclaimer
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this report was extracted from current documents filed with
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sources deemed reliable. For more information see our
disclaimer section, a link of which can be found on our web
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particularly as related to the business plans of the Company,
within the meaning of Section 27A of the Securities Act of
1933 and Sections 21E of the Securities Exchange Act of 1934,
and are subject to the safe harbor created by these sections.
Actual results may differ materially from the Company's
expectations and estimates. This is an advertisement for
iSign Media Corp. The purpose of this advertisement,
like any advertising, is to provide coverage and awareness for
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at the web sites of the Securities and Exchange Commission
(SEC) at:
http://www.sec.gov and/or the National Association of
Securities Dealers (NASD) at:
http://www.nasd.com. Readers can review all public filings
by companies at the SEC's EDGAR page. The NASD has published
information on how to invest carefully at its web site
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