Overview

Headquartered in Las Vegas, NV, EQ Labs, Inc. manufactures and markets the EQ Smart Energy Drink®, which is an effervescent tablet that provides an instant energy drink once added to any beverage. Consisting of a blend of essential vitamins, a single tablet of EQ Smart Energy Drink® (containing no sugar and only 5 calories per serving) is the equivalent of one can of any competing energy drink on the market. EQ is sold in packets of one single tablet or 3-inch tubes of six tablets, and no refrigeration is required. A single tablet or 3-inch tube containing six tablets can be transported in a pocket or purse, and is immediately ready for use. The company presently distributes its products through national and regional distributors.

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Investment Highlights

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Profile

"For emergent companies, especially those endeavoring in the energy/beverage arena, distribution is ultra critical as the company pursues its dual needs of revenue and commercial awareness. In this regard, securing distribution to a major national convenience store chain will assuredly be beyond the reach of many emergent companies and perhaps the first line of demarcation between success and failure. For EQ Labs, Inc., which manufactures and markets the EQ Smart Energy Drink®, an effervescent tablet that provides instant energy once added to any beverage, a distribution deal of significant importance appears to already be in the proverbial bag and the company is looking for more." (Source: FISpace.net)

Initially created by a leading and reputable company that produces flavoring for children's medications throughout the globe, EQ's formula was invented to consist of FDA-approved ingredients that are not as harsh or overbearing as some of the energy drink products on the market, and [rightfully] dubbed the "Smart Energy Drink."

Effervescent products have been appreciated and trusted in European countries for years. During this new millennium, novel products like the EQ Smart Energy Drink® tablet are consistently gaining acceptance and popularity in North and South America. They are penetrating the $8.5 billion energy drink industry at a noteworthy level.

EQ Smart Energy Drink® (effervescent) tablets already enjoys a presence in several thousand national retail outlets, after only 16 months of operation. During this short period of operation, the company has experienced noteworthy milestones. Additionally, distributor agreements with national convenience store chains like 7-Eleven or Rite Aid/GNC, the increasing demand for EQ is already being met. EQ Labs LLC is presently engaged in formal dialogues with other national distributors that will result in product availability in 80% of the Top-100 convenience stores and three of the Top-5 retail pharmacy chains by the end of 2009.

Headquartered in Las Vegas, NV, a city that never sleeps, the product is already in demand on the U.S. West Coast, but equal appeal and demand exists on the U.S. East Coast, in places like Miami, Tampa, and Atlanta. Additionally, college students, truck drivers, and business professionals lust after EQ because they know EQ allows them to work and party for longer periods. When mixed with alcohol, hangovers are almost non-existent. "We've monitored our sales, and have noticed that our sales consistently increase when the season arrives for students to study for final exams. They know and trust it," stated Michael Villa Jr., EQ's Sales Director.

A correlation exists between Villa's statement when comparing the company's sales activity in relation to its earlier advertising and marketing expenditures. As an example, the product was formally introduced to some 36 major university campuses in its early days. College representatives were hired to introduce [give away] samples of the product on their campus across the U.S. "Once we discontinued giving away samples, we were inundated with requests (through our web site) to sell them the product. Last year, during the Spring Break season, we had to hire extra help to adequately respond to these requests, because they wanted to use EQ as a party supplement. That led us to adopt the slogan, 'You Gotta Have It!" said Villa.

Since its founding, EQ Labs, LLC has expended a significant amount of funds to advertise and promote this leading effervescent energy product. National radio commercials have been produced in English, Spanish and Portuguese by Emmy Award winning producer, Reggie LaFrance. During 2007-08, full-page ads appeared in the programs of all major sports publications at the professional and collegiate levels in football, basketball, baseball, and hockey. Additionally, the company's exclusive sponsorship of major competitions in Mixed-Martial Arts, Sumo Wrestling, Beach Volleyball, and auto racing has added value to the EQ brand because the product was advertised nationally in Mexico, as well as being shown on ESPN (which exposed the product to over 25 million viewers). Most recently, representation contracts were secured with NFL All-Pro, Michael Pittman, and NASCAR's Chase Montgomery, who is the youngest winner in Daytona 500 history. In November 2007, EQ Smart Energy Drink® sponsored a driving team in the prestigious Baja 1000, and won the 1st Place Award, and acquired hero status in Mexico. See: EQ Smart Energy Drink Attains Hero Status in Mexico.

"EQ Smart Energy Drink® is in the fast lane. With a management team that leaves nothing to chance, distribution partners that dominate the retail chain markets, a marketing and advertising program that converts skeptics to loyal consumers, and an increasing cadre of successful athletes or public icons to endorse the product, EQ Labs, LLC continues to realize new successes (increased sales) with each new day, as consumers increasingly Think Outside the Can! " - Mo Owens, CEO - EQ Labs.

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About The EQ Smart Energy Drink®

EQ combines functionality with the convenient form of an effervescent tablet, and is also sugar-free. When dropped into any beverage, the EQ tablet dissolves rapidly, leaving little to none of the unappetizing residue common among effervescent products. EQ is grounded in the concept of giving people a healthy alternative in the world of energy drinks. The product launched nationally, debuting at Rite Aid and GNC stores across the country.

EQ had an edge when it came to formulating the taste, coming from a company that has a core competency in flavoring. With B Vitamins, Ginkgo Biloba, and now Vitamin C and Zinc, the healthy side also fell into place.

Smart, young, and classy, EQ can be at home in the party scene, but with the inclusion of Gingko Biloba as a memory and retention booster, it's also a great study aid for students hoping to ace exams. For those who have partied a little too hard, EQ can get them going in the morning and has the extra benefit of alleviating hangovers. Perhaps what most attracts college students to EQ is the price -- about half the cost of a standard energy drink.

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Recent News and Press Releases

EQ Smart Energy Drink Adds Three New Flavors & Goes Green
Business Wire (Thu, June 11)

 

EQ Smart Energy Drink to Be Energy Drink Sponsor for Celebrity Golf Tournament
Business Wire (Thu, Jun 4)

EQ Smart Energy Brand Goes International
Business Wire (Thu, May 28)

Over 500,000 Potential Consumers Exposed To EQ Smart Energy Drink
Business Wire (Thu, May 14)

EQ Labs, Inc. Offers Free Samples of Its Innovative Smart Energy Drink
Business Wire (Wed, May 6)

EQ Labs, Inc. Cultivates Relationships with Major Convenience Store Chain
Business Wire (Wed, Apr 29)

EQ Labs, Inc. Expands Product Endorsement Team
Business Wire (Wed, Apr 15)
 

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Management

Maurice "Mo" Owens - CEO

Shaped and molded from the harsh inner-city of Southside Chicago, Mo decided to make the Las Vegas Valley home in the early 1990's and carried with him large aspirations. During his early days in Vegas, he excelled in the field of automobile sales among those who eventually became visual icons of the industry. Mo is considered a "marketing visionary" because of his ability to see beyond the big picture." He has successfully launched and served on the executive management team of several companies, headed investment clubs and managed portfolios for clients that exceeded $30 million, in addition to personally generating several million dollars in net sales. As a former athlete, Mo has successfully parlayed relationships he established in sports and commerce into viable business opportunities. He has owned and operated businesses and has served as an equity investor in several successful enterprises. He is fast to admit that one of these ventures had a unique closeness to his heart; a jazz nightclub dubbed One Mo Time, in 1998. His acute passion for jazz is prevalent as he hopes to open another club like it at sometime in the future. At present, his focus is on the projects at-hand. Mo takes pride in admitting that he incorporates many of the values and principles he acquired through earlier professional, volunteer, and community activities into his present endeavors.

Robert H. "Bob" Fain III - COO & VP for Operations

Bob holds a Master of Science degree from the University of Tennessee, with additional coursework at Ohio University. He worked as an administrator in higher education at major universities for over twenty years and served on the board of directors for corporations and the governing boards of professional organizations. He subsequently formed his own company, Patco International Wholesalers, Inc., which manufactured hair care products for export to Latin America, Africa and Europe. Before assuming partnership with EQ Labs Inc., Bob consulted for the University of Nevada, Las Vegas Research Foundation, overseeing the technology management program and serving on the management boards of the institution's joint venture start-up companies. His knowledge and insight has proven invaluable to EQ Labs. Bob has been instrumental in building an excellent company infrastructure while helping transform EQ Smart Energy Drink into a recognizable brand on a global level.

Marvin Cole - CFO & Vice President of Distribution

A resident of Las Vegas, NV since August 1983, Marvin is responsible for orchestrating all logistical operations of the company and shares a critical role involving the science, makeup and substance of the product and its packaging. His tireless attention to detail and methodical thought process enables the company to operate at its most efficient capacities. Additionally, Marvin has executive oversight for supervision of warehouse staff, maintenance of the warehouse, inventory of products and advertisement supplies, and served in the same capacity for ThemBoyz Network, LLC. Marvin employed 15 people for Jantae Appraisal, Inc., an appraisal firm from 1993 to 1998. He also owns and operates Premier Appraisal Service and Property Inspection as a State Certified real estate appraiser in Las Vegas. He is proud of being married for 25 years and the father of two daughters.

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Contact

EQ Labs, Inc.
Maurice "Mo" Owens, CEO
Email: mo@drinkeq.com

or

Bob Fain, COO
Email: bob@drinkeq.com or patcoinc@cox.net

TEL: 702-445-7726

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FORWARD LOOKING STATEMENTS

This report includes forward-looking statements that reflect EQ Labs, Inc. current expectations about its future results, performance, prospects and opportunities. EQ Labs, Inc. has tried to identify these forward-looking statements by using words and phrases such as "may," "will," "expects," "anticipates," "believes," "intends," "estimates," "plan," "should," "typical," "preliminary," "we are confident" or similar expressions. These forward-looking statements are based on information currently available and are subject to a number of risks, uncertainties and other factors that could cause EQ Labs, Inc.'s actual results, performance, prospects or opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. These risks, uncertainties and other factors include, without limitation, the Company's growth expectations and ongoing funding requirements, and specifically, the Company's growth prospects with scalable customers, and those outlined above. Other risks include the Company's limited operating history, the Company's history of operating losses, consumers' acceptance, the Company's use of licensed technologies, risk of increased competition, the potential need for additional financing, the terms and conditions of any financing that is consummated, the limited trading market for the Company's securities, the possible volatility of the Company's stock price, the concentration of ownership, and the potential fluctuation in the Company's operating results.

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