Overview

CitySide Tickets, Inc. is positioning itself to become a major player in the event ticket market. CitySide offers a diverse range of tickets, including concert tickets, theater tickets, and sports tickets for sale through their website at www.CitySidetickets.com. In addition, visitors to the company’s website can use the site to sell tickets they have available.

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Investment Highlights

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Profile

Cityside Tickets is a leader in nationwide ticket sales for sporting events, concerts and theatre shows. Located just steps from Fenway Park, Cityside is not just the go-to destination for tickets in the Boston area, but across the country as well, bringing consumers the best seats to the biggest names in entertainment, sports and performing arts.

Cityside Tickets has risen quickly to become a leader in nationwide sales for all kinds of events, from concerts to theatre and sports, including NASCAR, MLB baseball, NBA basketball, NFL football, NCAA college football and NHL hockey.

Digging in to this multi-billion dollar market through the acquisition of smaller ticket sellers throughout the country, Cityside Tickets looks to carve out an even bigger slice of the ticket sales pie for itself by capitalizing on the refined and aggressive marketing know-how the Company has developed over the years, and the state-of-the-art infrastructure it has developed to beat out its competitors in the interests of generating profits for the Company's investors.

A licensed and independently owned company unaffiliated with any box officer, promoter, theater, stadium venue or sports team/association, Cityside Tickets has a strong grasp of the “hard to find” end of the ticket market, extending its market coverage through a network of contacts and variety of resources.

On 9/10/09, the Company, previously known as The UpTurn, Inc., acquired CitySide Tickets from Mike DeAmicis in exchange for 29 million shares of stock. After a 1:45 reverse split effective 11/30/09, this became 644,444 shares of common stock. Mike DeAmicis is the President and Treasurer of the Company. Effective 11/30/09, the Company name changed to CitySide Tickets, Inc.

In a recent press release, CEO Michael DeAmicis stated, “CitySide Tickets is poised for incredible growth this year as we move forward on our business strategy and capture market share in the entertainment sector. We are pleased to bring The Upturn into the fold and move forward with them into the future and bring to fruition our common goals. We will continue to provide excellent service to our buyers and sellers during this transition.”

With an experienced management team, state-of-the-art e-commerce website and toll-free number (1-800-ANY-SEAT), Cityside provides consumers with easy, affordable access to the biggest, hottest live events in America.

As part of the strategy to reach a national audience, CIST announced on 2/19/10 that the Company would air over five hundred 30-second commercials on national cable channels, including CNBC, CNN, MSNBC, Bloomberg and FOX News. The commercials are designed to increase awareness of CitySide not only as a tool for buying tickers but also as an outlet for ticket sellers as the site will allow sellers to set their own sales prices and make the tickets available through a simple online process. CIST expects the commercials to be seen by over 8 million people during the 21- day schedule. CIST investor relations director Michael McCarthy has noted that the long-term strategy is to build an expanded Boston and national ticket presence, particularly in markets such as New York, California and Florida.

Other major news from the Company came out on 2/22/10, when CIST announced that it had signed a letter of intent to acquire 100% ownership in StadiumTickets.com, an international entertainment and event ticket broker exchange. CIST, which noted the website would go live on 3/1/10, explained that the site is designed to enable ticket brokers to be able to negotiate rates, see ticket availability and trade tickets online. CEO Michael DeAmicis indicated that a key part of the motivation was to be able to connect with ticket brokers in Europe, thereby expanding the event offerings and enabling the company to offer tickets globally for the most popular artists. The acquisition consideration and timing of the completion of the acquisition was not indicated but StadiumTickets.com is utilizing the same toll-free telephone call in number as CIST.

In terms of sizing the domestic market, a 2/08 study by Forrester®10 estimated that online secondary ticket sales would grow at 12% annually, reaching $4.5 billion by 2012. The study also estimated that primary ticket sales are $22 billion in the U.S.

Currently one of the top ticket sellers in the Northeast, Cityside is poised to become a national leader in the market through its upcoming acquisition of smaller ticket firms across the country.

Looking at the Company's stock from a technical perspective, it seems as though the downturn that started about six weeks or so ago is coming to an end. The stock looks as though it has found a new low in the upper $0.20 cent range and while its moved up a bit since then, it's still trading in a narrow trading range and consolidating nicely. Volume continues to be strong and with most technical indicators now pointing upwards, the beginning of a new uptrend could begin shortly.

The MACD is just about to do a bullish moving average crossover after six weeks in a bearish position. The Full Stochastics and RSI are both inching upwards to the important 50 point, neutral range. Both of those indicators have also been pointing to bearish sentiment for the most part of the last six weeks as well. All in all, after a lengthy downtrend, CIST looks like it is about ready to head in the opposite direction.

Not to sound like a broken record, but at this time, we always remind our investors to protect their investments with stop losses just in case investments don't go in the direction they had planned. In CIST's case, there seems to be minor support in the $0.30 cent range and stronger support around the $0.25 cent range, so investors are encouraged to place stop losses around those prices depending on their level of risk tolerance. As always, these are only our interpretations of CIST's chart, and we always encourage our investors to do their own due diligence and consult with their financial advisor before making any trading decisions.

Although the recently completed Live Nation / TicketMaster merger creates significant market concentration, it also serves to illustrate the magnitude of the opportunity in the ticket market. CIST seeks to capitalize on this opportunity through organic growth as well as through acquisition. As CNBC watchers undoubtedly have seen first-hand, CIST has commenced an aggressive marketing campaign designed to expand the Company’s domestic reach. Additionally, CIST recently announced a letter of intent to complete the Company’s first acquisition. With the launch of a national marketing campaign and the announcement of the pending acquisition, CitySide has begun executing the strategy to become a significant national destination for both ticket buyers and ticket sellers. As a result of the Company's strong technical and fundamental merits, we decided to highlight CitySide Tickets, Inc. (PINK SHEETS:CIST) as AllPennyStocks.com's latest U.S. Company Spotlight and we encourage our investors to take a closer look at CIST as it pushes hard to hopefully one day be the next Ticketmaster.

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About The Secondary Ticket Market

The lucrative secondary ticket market has undergone an incredible transformation since the mid-1990's. Ray Artigue, former senior VP of the Phoenix Suns, now a professor of practice in the marketing department at the W. P. Carey School and director of the W. P. Carey MBA Sports Business Program said this about the ticket business.

"Beyond all doubt, the internet has revolutionized scalping, and has turned it into a sophisticated white collar business that works for everone -- the teams, brokers, those with tickets and those who want tickets."

Today the new model is an electronic extension of the box office, driven by advances in computer hardware and software and by a spate of clever, aggressive online ticketing companies like Ticketmaster, TicketsNow, StubHub (recently acquired by e-Bay), Tickets.com and of course, CitySide Tickets.

These companies all prosper by forging exclusive primary and secondary ticketing agreements with local venues and sports franchises.

Both primary (first time sale) and secondary tickets are available on most of ticketing websites; but the best primary seats for any hot event are usually reserved for season ticket holders, corporate sponsors and VIPs with connections.

However, single-event and season ticket holders are free to sell their tickets, usually at a considerable markup, on the secondary online market. Think about it, if you're a season ticket holder are you really going to go to 41 home Suns games or 81 Diamondbacks games? I don't care if the teams are in first place all season with the best record in sports. As things heat up, so does the value of those tickets. There's big money to be made in their resale.

The ticket holder can set the price, whatever the market and site-specific regulations will bear, and the ticket reseller charges a fee -- usually ten percent to the seller and ten percent to the buyer.

Software upgrades have taken much of the back-alley risk out of these transactions and have encouraged more season ticket sales not only to corporations, but also to entrepreneurial types, who can effortlessly sell off tickets for popular entertainment, and both professional and collegiate sporting events.

Savvy individual season ticket holders can defray the cost of season tickets, and even make money, by selling a few choice events at a much higher price. Some season ticket holders even make it a business. Because a rabid fan is willing to pay a huge premium for a hard-to-get ticket, a savvy season ticket holder can take in enough money to cover the cost of an entire season.

Why would an NFL Stadium or a major concert hall operator agree to let an outside party sell a hunk of its best tickets? Because they want a warm body in every seat at the highest price they can get.

Capacity crowds adds incremental revenues to the venue and franchise bottom line in the form of parking fees, concession and merchandise sales, as well as coveted corporate sponsorships.

But the real profit lies in the fact that a reseller, like Ticketmaster, almost always gets much more for a VIP ticket to a sold-out event than the face value of the ticket. It's very common to see a $75 dollar ticket being resold for $350 to $500 or even more. It's the law of supply and demand, and if you've got a really hot seat, you can charge almost whatever you want for it. Since the reseller pays a percentage to the stadium, franchise or ticket holder, they actually end up making more than if they sold it themselves

The way it works is that Ticketmaster pays the franchises and venues an undisclosed fee to provide customers with "convenience and heightened security", and, in return, it gets a virtual team monopoly on their secondary ticket market.

Ticketmaster has signed about 50 of these exclusive ticketing agreements with teams in Major League Baseball (MLB), the National Football League (NFL), the National Basketball Association (NBA) and the National Hockey League (NHL), including teams like the Phoenix Suns and the San Antonio Spurs, the New England Patriots and the Arizona Cardinals, The Los Angeles Dodgers and the Atlanta Braves, and the Toronto Maple Leafs and Detroit Red Wings. Ticketmaster recently signed a league-wide agreement with the NBA to become its "Official Ticket Provider" and "Official Secondary Ticket Provider."

Yes, Ticketmaster has a lot of the biggies, but recently, in an effort to capture some of that windfall money without formally raising ticket prices, some high-profile regional venues, local colleges and sports franchises have signed exclusive contracts with CitySide Tickets, making them the authorized ticket resale provider.

The two biggies that undoubtedly has Ticketmaster's attention are the Boston Red Sox and the Boston Celtics.

Thanks to Michael DeAmicis's more than 20 years experience in this business, CitySide has succeeded at snatching up two of the biggest plums in the $8 billion-a-year ticket market. DeAmicis knows how to make deals, and he has already announced that he's personally putting together 5 exciting contracts to take over regional ticket sellers in New York, Florida, California and the Boston area.

The biggest news of all will be the soon-expected announcement that CitySide is joining forces with Internet giant, StadiumTickets.com, a move that will instantly catapult CitySide into the entire nation-wide secondary ticket market. With access to the StadiumTickets.com network, a loyal CitySide customer will be able to order any available ticket to any covered event anyplace in the country.

Selling tickets is big business, and CitySide is pushing forward aggressively trying to become the next Ticketmaster.

CIST ticket offerings include:

• Concerts: CIST is offering concert tickets for acts such as Taylor Swift, Bon Jovi, Lady Gaga, and Elton John & Billy Joel, and many others.
• Theatre: CIST is offering tickets for Wicked, The Jersey Boys, South Pacific, and Phantom of the Opera, among others.
• Sporting Events: CIST offers tickets to Major League Baseball, NBA Basketball, NFL Football, and NHL Hockey events. The Company also offers Monster Jam tickets, National Finals Rodeo tickets, Ultimate Fighting Championship tickets, U.S. Open Tennis Championship tickets, and WWE-World Wrestling Entertainment tickets. Additionally, CitySide Tickets offers tickets to NASCAR racing events. This includes tickets to the Daytona 500 at Daytona International Speedway as well as the Atlanta Motor Speedway, Darlington Raceway, Indianapolis Motor Speedway, Michigan International Speedway, Pocono Raceway, and Watkins Glen International. This is in addition to a host of other racetrack offerings presented on the company’s web portal.

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Recent News and Press Releases

TicketNews Highlights CitySide Tickets, Inc.'s Growth
Business Wire (Mon, Mar 8)

CitySide Tickets, Inc. Announces On-Demand Availability of FOX Business Network Live Interview
Business Wire (Thu, Mar 4)

Independent Research Firm Murphy Analytics Announces Initiation of Coverage on CitySide Tickets, Inc.
GlobeNewswire (Wed, Mar 3)

Finance Veteran Marshall Sterman Joins Board of Directors at CitySide Tickets, Inc.
Business Wire (Tue, Mar 2)

CitySide Tickets, Inc. CEO to Be Interviewed on FOX Business Network Live
Business Wire (Thu, Feb 25)

CitySide Tickets, Inc. Featured in Boston Herald
Business Wire (Thu, Feb 25)

CitySide Tickets, Inc. Signs Letter of Intent for 100% Ownership in Ticket Broker StadiumTickets.com
Business Wire (Mon, Feb 22)

SmallCapVoice.com Announces Coverage of CitySide Tickets, Inc. at SmallCapVoice.com and in the SC Daily Newsletter
Business Wire (Mon, Feb 22)

CitySide Tickets, Inc. to Begin National Advertising Campaign
Business Wire (Fri, Feb 19)

CitySide Tickets, Inc. to be Featured in Small Cap Stock Newsletter QualityStocks Daily
Business Wire (Wed, Feb 10)

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Management

Michael DeAmicis - President/Treasurer

Michael DeAmicis was born in South Boston in 1970 and grew up loving sports. As a teenager, he and his friends went to the ballpark in the summer in hopes of getting free tickets to watch the Red Sox. They also took the opportunity to make extra money by getting a couple more tickets than they needed and later did the same thing at Boston Garden for Bruins and Celtics games. In 2002, with the help and urging of his family, Mike started his own ticket business, CitySide Tickets. After growing the business through repeat customers and contacts in the sports world, Mike secured a storefront on Commonwealth Ave near Fenway Park. Mike has continued to build the employee team and strong relationships with contacts in the sports and music world. Leveraging CitySide Tickets’ unique strengths, Mike plans on making CitySide Tickets a major player in the billion dollar ticket industry.

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Contact

CitySide Tickets, Inc.
514 Commonwealth Ave
Boston, Massachusetts 02215
Phone: (617) 236-1101
Fax: (617) 236-1127
www.CitySideTickets.com

Investor Relations:

QualityStocks
Ms. Astra Thomas
Phone 480.374.1336
Editor@QualityStocks.net
www.QualityStocks.net

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FORWARD LOOKING STATEMENTS

This report includes forward-looking statements that reflect CitySide Tickets, Inc. current expectations about its future results, performance, prospects and opportunities. CitySide Tickets, Inc. has tried to identify these forward-looking statements by using words and phrases such as "may," "will," "expects," "anticipates," "believes," "intends," "estimates," "plan," "should," "typical," "preliminary," "we are confident" or similar expressions. These forward-looking statements are based on information currently available and are subject to a number of risks, uncertainties and other factors that could cause CitySide Tickets, Inc.'s actual results, performance, prospects or opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. These risks, uncertainties and other factors include, without limitation, the Company's growth expectations and ongoing funding requirements, and specifically, the Company's growth prospects with scalable customers, and those outlined above. Other risks include the Company's limited operating history, the Company's history of operating losses, consumers' acceptance, the Company's use of licensed technologies, risk of increased competition, the potential need for additional financing, the terms and conditions of any financing that is consummated, the limited trading market for the Company's securities, the possible volatility of the Company's stock price, the concentration of ownership, and the potential fluctuation in the Company's operating results.

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Disclaimer

AllPennyStocks.com feature stock reports are intended to be stock ideas, NOT recommendations. Please do your own research before investing. It is crucial that you at least look at current SEC filings and read the latest press releases. Information contained in this report was extracted from current documents filed with the SEC, the company web site and other publicly available sources deemed reliable. For more information see our disclaimer section, a link of which can be found on our web site. This document contains forward-looking statements, particularly as related to the business plans of the Company, within the meaning of Section 27A of the Securities Act of 1933 and Sections 21E of the Securities Exchange Act of 1934, and are subject to the safe harbor created by these sections. Actual results may differ materially from the Company's expectations and estimates. This is an advertisement for CitySide Tickets, Inc. The purpose of this advertisement, like any advertising, is to provide coverage and awareness for the company. The information provided in this advertisement is not intended for distribution to, or use by, any person or entity in any jurisdiction or country where such distribution or use would be contrary to law or regulation or which would subject us to any registration requirement within such jurisdiction or country.

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