By: AllPennyStocks.com News

Wednesday, September 12, 2012

A person has to know that a company is all about social media when their subsidiary has a hash tag right in their name. Now, that’s dedication to business principles. Scrolling through today’s press releases brought to light Parta Dialogue Inc. (TSX-Venture:PAD), an expert in Social Campaign Optimization (SCO), and its subsidiary #engagementlabs. Companies or brands of all types are always looking for added exposure and engagement with fans and customers. To many, SCO is the answer. Parta can cater needs to any client, but it has developed a particular specialty in the energy and resource sector to help its portfolio of customers utilize the power of social media more efficiently. The company’s eValue software uses a patented algorithm, allowing them to dig into the metrics of thousands of social media accounts to situate clients’ performance and show them how to get to the top.

Some companies still don’t grasp the importance of social media and developing a strong digital presence, but it can be an extremely effective tool as people spend more and more time online and on social media sites via laptops, phones and tablets. Creating a strong digital footprint and a company establishing itself as a thought leader in an industry can provide invaluable returns through recognition and exposure.

Most everyone has heard of Search Engine Optimization (SEO). Nearly every website owner spends countless hours attempting to hone and optimize their site for maximum exposure. SCO is a strategy that is of similar nature, only it leverages the voracious use of social media today. Totally focused on social engagement and optimization, #engagementlabs offers a targeted range of social strategies, customized engagement platforms and analytical tools to measure performance and ROI.

Explaining the importance of social media, Parta Dialogue's CEO, Paul Allard, said, The important players in the resource and energy sectors understand that no large projects moves ahead these days without the buy-in of stakeholders, including landowners, interest groups and the general public. Social media is a natural fit here because no stakeholder approach is as powerful and cost-efficient as social media for initiating a dialogue and fielding the questions of a large, dispersed audience. That's why we expect to be approached by more and more large-scale industries in the near future.”

Only in operations for about two years, Parta has generated more than $1.2 million in revenue from the execution of projects in the oil sands, shale gas and mining sectors. Some of the businesses that already employ PARTA's solutions for internal and external online engagement include, Renault, Orange, Michelin, Hydro-Québec, Iusacell (Mexico), Dassault Systems, Nestlé Waters and Crédit Agricole.

It looks like business is starting to pick-up even more as Parta said today that #engagementlabs has inked more than $450,000 worth of social media contracts in the Canadian energy sector during the first quarter of their 2012 fiscal year. Further, Parta said that it has begun serious discussions with clients in the global Nuclear sector as well. Perhaps they are broadening their own footprint as well which is building greater revenue.

Sifting through trends and finding the key metrics to move up in social media rankings for specific fields can be an arduous task and certainly not a core competency of most companies. It’s the “stick to what you do best and let others do the rest” model. As the digital evolution continues to unfold, an online presence will continue to be more important and necessary for each and every company. This puts Parta in a prime position for growth as a pioneering company in the SCO space.

Shares have bounced twice in recent months to establish a solid support at 14 cents, including a climb back to the current area of 22 cents. Today’s news has not done much to create an upward surge, but it does show the strength of Parta’s position and expansion of corporate coffers that could drive the company significantly higher in the future or position it as an acquisition target. Proper due diligence is, as always, encouraged.

Copyright © 2012 AllPennyStocks.com. All rights reserved. Republication or redistribution of AllPennyStocks.com's content is expressly prohibited without the prior written consent of AllPennyStocks.com. AllPennyStocks.com shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.