This Micro Cap’s Franchise Model Fuels Stock Gains and National Expansion

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Monday, April 14, 2025

Despite the economic uncertainty triggered by President Trump’s tariffs on Canada and other countries, one Canadian company is not only weathering the storm but thriving, as one of its brands continues to expand rapidly across the nation.

Shares of Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) are on the incline as the company, a leader in acquiring and scaling emerging food brands across Canada announced that it had signed as of April 11th, 2025, their ninth franchise agreement and real-estate location for Yolks Breakfast that will see a new Yolks Breakfast in the City of Tsawwassen. Yolks is a boutique restaurant brand serving delicious breakfast, brunch and lunch.

"As a rapidly expanding sector within the restaurant industry, breakfast continues to surge in popularity—an opportunity that we have leaned in on since acquiring Yolks," said Sean Black, Chief Executive Officer of Happy Belly. "After a successful launch of Yolks in Ottawa's Glebe neighborhood, followed by a signed franchised agreement for the city of Richmond Hill in Ontario last week, interest from both franchisees and landlords nationwide continues to increase. This new agreement represents our fourth Yolks location in British Columbia, our seventh in Western Canada, and our ninth overall, underscoring the strength of our franchising expertise in driving expansion. With robust population growth and a target demographic that resonates with our concept, Tsawwassen offers an excellent opportunity to further extend the Yolks brand. Yolks anticipates opening this location in Q4, 2025."

The company stated in the press release that they plan to continue to accelerate their growth organically and inorganically through accretive M&A. Happy Belly has 521 contractually committed retail franchise locations across their emerging brands—whether in development, under construction, or already operating.

Share of HBFG are currently up 3.67% at $1.13 while U.S. listed shares are climbing 6.45% at $0.85 in late-morning trading.

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